About us
Every general-purpose technology broke a constraint humanity assumed was permanent. Steam freed strength. The internet freed information. AI frees intelligence itself. Each time, an era of abundance followed. The Foundry exists to make sure this one reaches everyone.
Faculty Advisor
Scott Murff
Associate Teaching Professor of Strategy at the BYU Marriott School of Business, and former consultant at McKinsey & Company.
Managing Director
JD is the Managing Director of AI Foundry and a BYU MBA candidate. Before the MBA he was an AI product consultant at Deloitte, then went from Technical PM to Principal at National Grid in about two years, building a cloud portfolio from zero to 500-plus services and an AI-driven pricing engine. He started AI Foundry to give MBAs real reps building and shipping with AI agents.
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Undergraduate
Sophia is a BYU Strategic Management student and a product management intern at BambooHR, with prior product work at Entrata, Leland, and Bankaroo.
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Chief of Staff
Rachel is involved in healthcare analytics and product management with a background in public health. She's focused on improving healthcare delivery through data and strategy and hopes to drive meaningful change in healthcare outcomes and experiences.
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Undergraduate
Nathan is a BYU Strategy and Computer Science student and an associate product manager intern at Google, focused on helping students break into product management.
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Director of Marketing
Corbin is a BYU MBA candidate concentrating in Marketing and Strategy, with a creative background rooted in music and movie production. He is focused on using AI tools to sharpen how brands market and decide what to build next.
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Undergraduate
Ella is a BYU student, president of the BYU Product Management Association, and an incoming summer analyst at Goldman Sachs.
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BYU Products
Brandon is a BYU MBA ('27) in Product Management, and the VP of Sales at Cougar Strategy Group. He is currently standing up the partnership motion at Redo, and is building AI operating systems to open new revenue channels with leading 3PL and logistics providers.
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Undergraduate
Calvin is a Finance student at BYU Marriott and an aspiring management consultant, currently working with Solar Grazing Solutions.
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External Deals
Alex is an MBA candidate concentrating in Finance with a background spanning commercial real estate, SaaS sales engineering, and entrepreneurship. He is launching a mortgage company with an AI-native operations strategy.
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Undergraduate
Jordan is a BYU Strategic Management student working in AI product management at Leland.
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SMBs
Abraham is a strategy-obsessed entrepreneur, BYU MBA ('27), and CEO at Yatta Golf. After scaling the brand from scratch to $7M+ in annual revenue, his mission remains unchanged: build wicked-good product, develop world-class talent, and help humans enjoy the heck out of life.
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Alumni Relations
Felix is a BYU MBA candidate ('27) and a senior mortgage broker at Direct Rate Home Loans, where he leads a team of loan officers. He began his career as an investment banking analyst at Goldman Sachs, later ran multimillion-dollar neurology research at University of Utah Health, and spent a year facilitating microloans for women entrepreneurs across Southeast Asia, the Middle East, and Latin America.
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Undergraduate
Tate is a BYU student, VP of the Management Consulting Association, and an AI solutions architect at Cicero, part of MGT.
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Product Evaluation and QC
Tulga is an MBA candidate in Marketing and Product Management with a bachelor's degree in Statistics and Data Science. He is the founder of Orchuul.mn, Mongolia's first and largest AI-powered translation marketplace, which he independently built and scaled.
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MISM
Dawson is a Master of Information Systems Management student at BYU Marriott on the AI track. He builds Workday reports, integrations, and orchestrations for BYU's finance and HR systems, and is building BidForge, a tool that uses Claude Code and vision models to automate estimating for electricians. He coauthored published research on AI for social good (AMCIS 2025).
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Undergraduate
Kainoa is a BYU Marriott student focused on AI architecture and implementation, currently with TechForce Advisors.
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AI Tooling
Jake is a BYU MBA candidate ('27) with an engineering background spanning explosives, precision metrology, and medical devices. He was an explosives engineer at WESCO running drilling and blasting on mine sites, and before that did high-precision measurement work for defense, aerospace, and heavy industry, and quality engineering on medical devices at Innovasis.
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Undergraduate
Andrew is a BYU Strategy student and a strategy and operations intern at SensorHubb.
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Thought Leadership
Sylvan is a BYU MBA candidate ('27) focused on product management and growth systems. At Piano by Pictures Academy he moved from product marketing to Director of Product and Growth, where he lifted onboarding completion 11x, tripled retention, and converted that engagement into $250K a year in high-margin revenue.
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Finance
Chase is an MBA candidate concentrating in Finance with a background in enterprise systems implementation and financial operations. A former Division 1 javelin thrower, he is now launching a mortgage company built on AI-driven automation.
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UX and UI Design
John is an MBA candidate at BYU Marriott with five years of experience making health insurance easier to understand, navigate, and use.
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Education and Training
Tyler is a BYU MBA ('27) on the entrepreneurship track with a background in strategy and growth. He is pursuing Entrepreneurship Through Acquisition, where he plans to acquire a small business and use AI implementation to professionalize and scale its operations.
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Ambassador, Cougar Capital
Enoch is a BYU MBA candidate and the Director of AI at Cougar Capital, the student-run investment fund, where he builds tools to speed up and sharpen the VC process. Before his MBA he worked in technology implementations, pre-sales, and customer success within B2B SaaS.
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Ambassador, Savage
Jorge is an MBA candidate at BYU Marriott and a Finance Intern at Ford Motor Company. Previously he led organizations through ERP transformations as a Senior Supply Chain Consultant.
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AI Foundry is a program of the BYU Marriott School of Business and completely aligned to its mission, vision, and values.
BYU Marriott
Vision
We aspire to transform the world through Christlike leadership.
Mission
We develop leaders of faith, intellect, and character.
Faith in Christ
We value deep and abiding faith in Jesus Christ. Our faith gives us the capacity to envision a better future, the confidence to make that future happen, and the courage to act in the face of challenges.
Integrity in Action
We value integrity and hold ourselves to the highest moral and ethical standards. Acting with integrity builds trust, strengthens character, and focuses our ambitions on things of eternal consequence.
Respect for All
We value respect for all individuals as children of God and recognize the inherent worth, divine potential, and agency of each person. A climate of respect and belonging enhances our learning, facilitates collaboration, and encourages personal growth.
Excellence
We value excellence in learning, teaching, research, management, and leadership. An expectation of excellence magnifies our influence and motivates us to continually improve.
Guiding principle
Centered on Students
We evaluate our decisions and actions by the impact they will have on the academic experience, professional preparation, character development, emotional well-being, and spiritual growth of our students.
In the spirit of Brigham Young's admonition to gather up all the good and true principles wherever they are found, these operating principles are gathered from four organizations we study and admire: Amazon's Leadership Principles, Bridgewater's original philosophy, McKinsey's values, and the Christlike attributes taught in Preach My Gospel. Credit is noted where it is owed.
Client results first
We put the client's interest ahead of our own and measure ourselves by whether their performance actually improves.
After McKinsey
Radical truthfulness
We say what is true, especially when it is uncomfortable, and we carry an obligation to dissent when we disagree.
After Bridgewater and McKinsey
Ownership
We act on behalf of the whole program, never say that is not my job, and keep a bias for action.
After Amazon
The highest standards
We hold standards others may find unreasonably high, and we keep raising them. Work counts when it ships and works.
After Amazon and McKinsey
Learn relentlessly
We stay curious, dive deep, and treat mistakes as tuition for the lessons they carry.
After Amazon and Bridgewater
Meaningful work, meaningful relationships
We pursue excellence together and care about the people we do it with.
After Bridgewater
Christlike character
Faith, hope, charity, virtue, knowledge, patience, humility, and diligence govern how we treat every client, teammate, and competitor.
After Preach My Gospel
Ask for feedback
Everyone here is empowered to give feedback, and the stronger habit is asking for it. The norm at the Foundry is to ask first.
The red face test
When the right course is ambiguous, ask: could I explain this decision to a leader I respect without going red in the face? If not, do not do it.